Creating a successful small business in and around the Gold Coast and in deed Australia wide can be challenging, but the potential for building a strong customer base is nearly limitless! Although many businesses struggle or close down within the first years of operation, SME Business Coaches can provide the right tools for excelling and maintaining small business success.

“Did you know that Roughly 60% of small businesses close their doors within the first three years of starting? If you are past the three-year mark, then well done – you need to celebrate

As a woman entrepreneur, chances are you already know how to balance many competing priorities without getting overwhelmed, especially if you’ve been helped by a direct coach for women helping in business. The ability to prioritize business needs is incredibly important in the first few years to avoid common mistakes, and our Small Business Coaching experts can help you focus on the important stuff and let go of the stress and worry.


Gain the Competitive Edge

To gain an edge on the competition, consider additional marketing and customer outreach efforts with the help of a Small Business Consult. The reality is that businesses thrive off of positive reviews from customers, including online and via word-of-mouth. Have you heard about the Know | Like | Trust of building a strong business? You need to get your name known and out there. This can be done by using platforms such as Google Reviews, LinkedIn recommendations, testimonials on your business page as well as being referred to new clients.

“What’s Holding you back?”

To increase positive customer interactions, there are many options for low-cost messaging and communication methods with customers. Social media can be a great start, and consider additional emails, text messages and website updates to keep your audience members engaged and connected. Have you used LinkedIn? If not, why not?

“What do you have to do differently to make this happen?”

Being adaptable is one of the keys to success – this is where a business coach can help facilitate your growth. Although developing a sound business plan is important, that doesn’t mean it shouldn’t flex and adapt as time goes on. Managing a Start-Up means welcoming challenges as they come. Having a business coach can distance your small business from all your competition!

What would it be like to be with the excitement and the fear at the same time?”

Also, developing a support system of fellow women entrepreneurs can be a vital step in bolstering your overall small business help and support. Our Small Business Coaching services offer many chances to connect with like-minded women in business, many of whom understand the challenges and triumphs you’re experiencing — sometimes on a daily basis! Having connections with people in similar situations is an important step in developing a sustainable business approach. You can join our Women Succeeding in Business Gold Coast Face Book Group – there are over 1,200 like minded women in business itching to connect with you.

Is this the time to begin?”

Find a work-life balance after three years!

One of the greatest factors in succeeding as a small business owner is the ability to balance its demands with other priorities like family, dating and relationships, especially as a woman in business. Fostering these connections can actually help your small business succeed, since the happier and more satisfied you are with your personal life, the more motivated you’ll be in other aspects of your life, as well. One of the most important components of direct coaching for women is helping you find and keep a balance between work, family and your overall well-being!

“What would you do differently if this problem were solved?”

Finally, if you’re struggling with managing your small business, try allocating specific time for work, even if you work from home! Many research studies suggest that multitasking is a recipe for disaster, which might seem impossible if you’re raising a family or running multiple businesses. However, rather than trying to do multiple things at once, you can actually increase productivity by focusing mindfully on one task at-a-time. This can help avoid burn-out, as well as unnecessary mistakes in your work.

Get started, and keep it going!

To learn more about these and other strategies for resilience in the initial years of your small business, schedule an appointment with Paulette McCormack Coaching today!

I know that with hard work, determination and the support of an experienced business coach (that’s me!) you can achieve the success you’ve always dreamed of. Is it time for you to take action?

I know what it’s like to struggle. I’ve been a single mother who has worked at a minimum wage job to pay the bills. When I started my human resources consulting business in 2012, I had just $60 to my name. Now that same business has an annual turn-over of six figures. Having clawed my way up from nothing, I now work to empower other women to achieve the success they’ve always dreamed of. I bring a wealth of life experience and business and educational achievement to my coaching business, including being part of Sharon Jurd’s master coaching programme.

Being an entrepreneur and small business owner means constantly challenging yourself, especially as a woman, while searching for new avenues for success. Even though you may be struggling now, remember that owning a Start-Up Business on Gold Coast means contending with a thriving business community and competitive environment. Using the Confidence in Business approach, you can make this decision effectively while avoiding unnecessary stress and worry.

Small Business Coaching provides personalized consultation to ensure your awareness of all your available options, even when that means changing course completely after owning a small business. Before moving forward with scaling back your business at all, try a self-assessment by considering where you will be in the next six months or so. This can help determine the path you’re headed on, as well as whether potential gains are worth the risk of continuing on, for now. Typically, coaching for success can assist in developing new and exciting endeavors that may be just around the corner!

In the next six to twelve months, with the help of professional coaching for women, do you imagine being able to turn your business around? If the answer is that you don’t see a clear, direct path forward, an SME Business Coach can help guide you through a successful exit, after exhausting all your options for salvaging it. The same motivation and ingenuity that propelled you to opening your small business in the first place, can also propel you forward now! Small Business Consulting can assist you every step of the way.

Starting and growing your small business means actively finding new ways to improve your margins, understand your customers and provide them the products and services they need. Now that you’ve noticed your small business isn’t necessarily sustainable, it’s time you start thinking how to prepare for the next steps for you, your customers and most importantly, your children and families. Before you even make a decision to down-size your small business, first be sure you have exhausted all your available resources and options, especially small business help and support via business coaching for women! After all, small businesses fluctuate dramatically, and often take months or even years to fully actualize their potential. Before considering an immediate shuttering, consult with your trusted Gold Coast Business Coach regarding your business future!

Believe it or not, finding a proactive solution to your business problems, even one as dramatic as closing down completely, can actually benefit you and your family in the long-term! In fact, a temporary or permanent closure can free up your time and energy to achieve your long-term goals and aspirations. With one opportunity ending, this is a great time to learn from the successes and challenges you faced while running your start-up, lessons that can inform you both personally and professionally!

Chances are, Business Coaching has already helped you achieve many of your goals for your small business, which are experiences that last a lifetime. Closing doesn’t mean you failed, but another opportunity to face life’s challenges head-on! Even if you never saw this in your future start-up plans, you can make the best of it by processing the right strategy while utilizing direct coaching for women in business. Even though it will undoubtedly be a grueling decision to make, it can lead to freedom and empowerment with the correct approach!


Over my years in business and having gone through the journey myself – “$60 in the bank to a business with an annual turnover of six-figures” – I have personally learned a few things along the way. Perhaps here are my top tips.

  1. First one is to set your own expectations, don’t wait to get expectations from anybody don’t wait for any external expectations, you decide what you want to be in your own life, you have a purpose, you’re here for a reason and you can do it.
  2. The second thing is to have the right attitude and remember that businesses, good businesses and good leaders hire for attitude. You need to have the right attitude, the attitude to know that you will be able to make it that you have what it takes to overcome obstacles. You have to remember that there’s a hidden opportunity in every challenge so look for it and stay at it and go for it.
  3. The third thing, which is the most important for all females is to ask for it. Statistically females negotiate way less than men. Chances don’t come knocking on your door even if you deserve them. No matter in which business you are looking to work with you have to ask for it, you have to negotiate when there’s a new opportunity, you have to ask for it when there’s a new activity in school or at university, you have to ask for it. So, we women have to do much more of that. I always say if life doesn’t give you an offer, it doesn’t mean that you don’t negotiate.
If you want to book a discovery session in with Paulette McCormack you can book it in using this link HERE.